It's that classic line, "shaken, not stirred," made famous by none other than James Bond.
In the next movie of 007 series, "Skyfall," it looks like Mr. Bond will be replacing his traditional martini with the Dutch beer, Heineken. This comes as a surprise to us here at On The Rocks... as, though we do enjoy a good tall-one, a classic martini signifies class, not to take anything away from beer aficionados.
This sudden and very drastic transition for Mr. Bond is a goldmine for Heineken. The movie, set to launch later this year, is one of 2012's most anticipated and Heineken recognizes that.
2012 marks the 50th anniversary for the series of films and the Dutch beer company has plans in the works for a massive ad campaign which includes the "new James Bond" played by the returning double agent, Daniel Craig.
I guess all we can do is wait. There's no harm in change is there? I mean, we do it all the time to our martinis...
No comments:
Post a Comment